Last Updated: May 22, 2025
Effective Date: May 22, 2025
1. Introduction
Dubai Controls (“we,” “our,” or “us”) is committed to protecting your privacy and personal information. This Privacy Policy explains how we collect, use, process, and safeguard your information when you visit our website https://dubaicontrols.com or use our smart home automation services in the United Arab Emirates.
By accessing our website or using our services, you agree to the collection and use of information in accordance with this Privacy Policy. This policy complies with UAE Federal Law No. 45 of 2021 on the Protection of Personal Data and international privacy standards.
2. Information We Collect
2.1 Personal Information
We collect personal information that you voluntarily provide to us when you:
- Contact us through our website forms or email
- Request quotes or consultations for smart home services
- Subscribe to our newsletters or updates
- Participate in surveys or feedback collection
- Apply for employment opportunities
This information may include:
- Full name and contact details (phone, email, address)
- Property information and project requirements
- Technical specifications and preferences
- Communication preferences
- Payment and billing information (when applicable)
2.2 Technical and Project Documents
To provide accurate quotations and professional smart home solutions, we may collect:
- Architectural plans and property layouts
- Electrical and lighting system diagrams
- HVAC system specifications and model numbers
- Existing automation system documentation
- Property photographs and videos
- Network infrastructure details
2.3 Automatically Collected Information
When you visit our website, we automatically collect certain information through cookies and similar technologies:
- IP address and geographic location
- Browser type, version, and operating system
- Pages visited and time spent on our website
- Referring website and search terms used
- Device information and screen resolution
- User interactions and navigation patterns
3. How We Use Your Information
We use the collected information for the following purposes:
3.1 Service Provision
- Processing and responding to your inquiries and service requests
- Preparing customized quotations and project proposals
- Coordinating installation and maintenance services
- Providing technical support and troubleshooting
- Managing project timelines and deliverables
3.2 Communication and Marketing
- Sending service updates and project notifications
- Sharing industry news and smart home technology updates
- Conducting customer satisfaction surveys
- Promoting relevant products and services (with your consent)
- Inviting participation in events or webinars
3.3 Business Operations
- Analyzing website usage and improving user experience
- Maintaining records for warranty and support purposes
- Complying with legal and regulatory requirements
- Protecting against fraud and unauthorized access
- Conducting internal research and development
4. Information Sharing and Disclosure
We may share your personal information in the following circumstances:
4.1 Service Partners and Suppliers
We share necessary information with trusted third-party suppliers and subcontractors to:
- Obtain accurate pricing for equipment and materials
- Coordinate installation and technical services
- Provide specialized expertise for complex projects
- Ensure quality control and warranty support
4.2 Affiliated Companies
Information may be shared within our group of companies for:
- Coordinated service delivery across multiple locations
- Consolidated customer support and communication
- Shared resources and expertise utilization
- Unified warranty and maintenance programs
4.3 Legal Requirements
We may disclose your information when required by law or in response to:
- Valid legal processes, court orders, or government requests
- Compliance with UAE data protection regulations
- Protection of our rights, property, or safety
- Investigation of potential fraud or security breaches
5. Data Security and Protection
We implement comprehensive security measures to protect your personal information:
- Encryption: All sensitive data is encrypted during transmission and storage
- Access Controls: Strict employee access permissions and authentication protocols
- Secure Storage: Data stored on protected servers with regular security updates
- Regular Audits: Periodic security assessments and vulnerability testing
- Staff Training: Regular privacy and security training for all employees
- Incident Response: Established procedures for handling potential data breaches
6. Cookies and Tracking Technologies
6.1 Types of Cookies We Use
- Essential Cookies: Required for basic website functionality
- Analytics Cookies: Google Analytics for website performance tracking
- Functional Cookies: Remember user preferences and settings
- Marketing Cookies: Track effectiveness of our marketing campaigns
6.2 Google Analytics
We use Google Analytics to understand how visitors interact with our website. This service tracks:
- Visitor demographics and geographic locations
- Popular pages and content engagement
- User journey and navigation patterns
- Device and browser usage statistics
- Traffic sources and referral information
No personally identifiable information is collected through Google Analytics. For more information about Google Analytics privacy practices, visit: Google Analytics Privacy Policy
6.3 Cookie Management
You can control cookie settings through your browser preferences. However, disabling certain cookies may limit website functionality and your user experience.
7. Data Retention
We retain your personal information for different periods depending on the purpose:
- Active Projects: Throughout the project duration and warranty period
- Customer Records: Up to 7 years for business and tax purposes
- Marketing Communications: Until you unsubscribe or request removal
- Website Analytics: Aggregated data retained indefinitely (non-personal)
- Legal Requirements: As required by UAE law and regulations
We will securely delete or anonymize your personal information when it is no longer needed, unless longer retention is required by law.
8. Your Privacy Rights
Under UAE data protection law, you have the following rights regarding your personal information:
- Right to Access: Request copies of your personal data we hold
- Right to Rectification: Correct inaccurate or incomplete information
- Right to Erasure: Request deletion of your personal data
- Right to Data Portability: Receive your data in a structured format
- Right to Withdraw Consent: Remove previously given consent
To exercise any of these rights, please contact us using the information provided in the “Contact Us” section below. We will respond to your request within 30 days.
9. International Data Transfers
Your personal information may be transferred to and processed in countries outside the UAE for the following purposes:
- Cloud storage and backup services
- International supplier coordination
- Parent company reporting and consolidation
- Technical support and maintenance services
When transferring data internationally, we ensure appropriate safeguards are in place through:
- Contractual data protection clauses
- Adequacy decisions by UAE authorities
- Binding corporate rules and privacy frameworks
- Industry-standard security certifications
10. Children’s Privacy
Our services are not directed to individuals under the age of 18. We do not knowingly collect personal information from children under 18 years of age. If we become aware that we have collected personal information from a child under 18, we will take steps to delete such information promptly.
If you are a parent or guardian and believe your child has provided personal information to us, please contact us immediately.
11. Third-Party Links and Services
Our website may contain links to third-party websites, services, or applications. This Privacy Policy does not apply to these external sites. We encourage you to review the privacy policies of any third-party services you access through our website.
We are not responsible for the privacy practices or content of third-party websites and services.
12. Changes to This Privacy Policy
We may update this Privacy Policy periodically to reflect changes in our practices, technology, legal requirements, or other factors. When we make significant changes, we will:
- Update the “Last Updated” date at the top of this policy
- Notify you via email if you have subscribed to our communications
- Post a prominent notice on our website
- Provide additional notice for material changes affecting your rights
Your continued use of our services after any changes constitutes acceptance of the updated Privacy Policy.
13. Contact Information
If you have any questions, concerns, or requests regarding this Privacy Policy or our data practices, please contact us:
Dubai Controls
Website: https://dubaicontrols.com/contact
We are committed to resolving any privacy concerns promptly and will respond to all inquiries within 30 days of receipt.
14. Governing Law
This Privacy Policy is governed by and construed in accordance with the laws of the United Arab Emirates. Any disputes arising from this policy will be subject to the exclusive jurisdiction of the UAE courts.
This Privacy Policy demonstrates our commitment to protecting your personal information and maintaining transparency in our data practices. For the most current version, please visit our website regularly.